Gryphon Roofing has been around for quite a while, they have gone through three company restructures which changed the name of the business and subsequently the logo. To celebrate 25 years in business the Gryphon management team wanted to kick off a new brand. We went to the drawing board to brain storm taglines, logs, trademarks and designs. In the end they chose to depict a regal gryphon protecting a house as that is their goal. We were able to tie that image into the typeface of their logo and this is the resulting change.